© 2022 ZOOMEDIA
© 2022 ZOOMEDIA
Get in touch today to uncover some quick wins!
Get in touch today to uncover some quick wins!
ZOOMEDIA is the brand for all Media Buying services offered by ZOOLOGIC Pty Ltd ABN 19 623 522 850. All rights reserved.
IMPORTANT NOTE: The Shopper Journey Action Plan is intended for businesses that are looking to scale with the help of an ecommerce marketing agency. The ZOOLOGIC team will verify suitability to scale during your initial meeting and has the right to refuse undertaking an action plan at its own discretion.
ZOOLOGIC's eCommerce Marketing Services
1 - Introduction
We meet with you to learn more about your operations in the context of the shopper journey.
How it works
If you want to find out what’s not working with your store and how ZOOLOGIC can help your business scale, and then our free eCommerce Shopper Journey Action Plan is the best next step for you ...
2 - Analysis
We undertake a health check including a traffic light scorecard.
3 - Recommendations
4 - Support
Depending on the outcomes, we can provide support to help you scale your business.
We present our findings and provide recommendations.
Insight-fuelled Optimisation
Our team's experience spans across the globe from London, to all the corners of Europe and Asia, right back here to Australia - Metro, Regional and Rural. Our world class experience all boils down to a focus on one thing - The Lead.
Let's sit down, take a look at your marketing & advertising, and put together a quick-wins action plan to kickstart your results.
The kickstart call is offered FREE of charge; it's a simple way for you to experience what ZOOMEDIA is made of first-hand and determine whether we are the right fit for each other.
Also through this process, if we don’t think we can help your business, then no problem! We’ll walk you through why we can’t help and on top of that, we’ll even give you our top suggestions on what you should do next free of charge. We do this because we firmly believe that if our clients aren’t successful then neither are we.
The Kickstart Call
Our kickstart call will identify gaps and opportunities to give you the best possible chance of getting your digital advertising to perform.
Build Your Dream Advertising Machine
Schedule My Kickstart Call Now
Quick Wins
ZOOMEDIA implements the identified quick wins to get you off to the best possible start.
Scale
When your business is ready for it, your digital advertising is scaled in a stepped-manner until a pre-aligned point of diminishing returns it hit.
ZOOLOGIC's eCommerce Marketing Services
Kickstart Call
We meet with you to learn more about your business and identify essential quick wins.
Optimise
ZOOMEDIA optimises month-to-month until the advertising is performing nominally.
Creative & Collateral
If it’s digital, we do it; everything from Social Ads & Search Engine builds right through to high-impact landing pages, automated emails, and videos, we do it all!
Complete Store Optimisation
Optimise your store to perform at its peak through marketing automation & integrations, such as the perfect welcome offer, advanced cart recovery, cross-sells, bundling & gifting, reviews & referrals, and much more.
eCommerce Development
Essential to all services is our ecommerce technical expertise, including Shopify store design & development, marketing integrations, Google Shopping feed setup, and customer experience optimisation.
Paid Traffic - Social Advertising
Reach and engage with your prospective shoppers across Facebook, Instagram, Pinterest and TikTok.
Paid Traffic - Search Engine Marketing
Be there when shoppers are searching for what you have to offer through Search Ad and Shopper Campaigns.
Reporting & Optimisation
Our data wrangling system and automated reporting ensures not only that we have our finger on the pulse on all performance metrics, but more importantly, it informs our optimisation next steps and keeps you afloat on what's working and key opportunities.
Buy Different
Strategic Planning
Engage your audience with a plan that strives to achieve an outcome, not just a presence, delivered through strategic direction from a campaign, creative, messaging and customer journey perspective. A much more holistic approach to getting your campaign off the ground vs. the typical shotgun approach.
Digital media buying
ZOOMEDIA buys Search through the enterprise-level Google Search Ads 360 platform, which allows for automation and optimisation in real-time, enhanced through Google’s large scale machine learning infrastructure.
ZOOMEDIA buys programmatic media through its in-house DSP (Google Display & Video 360) which provides four layers of buying (Programmatic Guaranteed Deals, Preferred Deals, Private Auctions, and Open Auctions) across 83 exchanges, resulting in more coverage than any other DSP globally.
Optimisation
Central to your campaign's success is our performance cycle, which includes ongoing analysis and optimisation, weekly snapshots, monthly reports, and a monthly meeting to walk through campaign progress and recommendations. This is supported by our media automation integrations, which supports the team in delivering a higher level of performance for your advertising!
It's one thing having someone click around digital advertising platforms to run some ads for you, and a whole different beast harnessing age-old marketing fundamentals within marketing technology to generate results!
If lead gen is essential for your business, then you need to ensure that your media buying agency has the systems & tech to suit:
- Programmatic Media: A verified Google Partner, ZOOMEDIA also has licenses for the Google 360 premium MarTech suite (different to the free Google Ads!) which is fuelled by Google’s intelligent, machine-learning to drive campaign performance at scale and help you get more from your marketing budget. ZOOMEDIA's suite includes Search Ads 360, Display Video 360 and Campaign Manager 360.
What's On at the ZOO?
Our team are trained to be honest and straight-up in all communications; the success or failure of your business relies on it. Growing an eComm business is hard enough without you having to try and read between the lines of people who are either too afraid to give you that hard pill to swallow, or they simply don't understand the fundamentals of marketing and what the problems actually are.
Through this our ambition is to help you to sleep better at night by:
- Generating more visitors (not just window shoppers!) through advertising.
- Improving Return On Ad Spend (ROAS) through media & store optimisation.
- Converting more visitors by improving product & brand confidence.
- Decreasing cart & checkout abandonment through content & automation.
- Enabling raving fans to help with word of mouth through automation.
- Improving Average Order Value (AOV) through product mix and cross-sells.
- Maximising Customer Lifetime Value (CLV) through marketing automation and subscription-based models.
We're Keeping It Real
Most simplistically, our kickstart call will identify gaps and opportunities to get the right people to your store, check out your offer, and make their first purchase.
Warrigal
"Since their appointment we have successfully completed 4 recruitment campaigns with over 100 candidates each time attending our information days and high conversion rate to applications. The SEM campaign, supported by traditional media has resulted in a wait list of over 140 people for this 124 bed facility. We have found them to be easy to deal with, responsive, focused on performance and ROI with good reporting systems to evaluate campaigns."
– Lynelle Johnson, Relations and Research Manager
“A shift away from the softer metrics has been enlightening, and the ability of the team to articulate these observations, insights and opportunities in a manner that’s digestible for our internal and external stakeholders is highly valued. The team have high energy, are transparent and forthcoming with ideas and advice and add a specialist skillset that we have found difficult to find from other agencies. They are a pleasure to work with and I have confidence in recommending them to any organisation seeking to really drive performance with their digital media and automation budgets.”
– Blake Tasker, Marketing Manager, BlueScope Building Components
BlueScope Building Components
Innovation Campus
“The team have continually impressed me with their ability to meet deadlines, exceed expectations and deliver campaigns that are engaging and continually optimised to deliver the best results. I believe that the recent success of SmartSpace is due largely to the terrific work of ZOOMEDIA. The team’s professional acumen and knowledge of digital media, automation, asset development and reporting and optimisation has been immensely valuable to the UOW Innovation Campus.”
– Hayley Rodd, Marketing & Communications Coordinator
Illawarra Specialist Plastic & Aesthetics Clinic
“From the very first phone call, we realised that we had found a perfect match in Kelli and the team. We had very limited knowledge of the digital marketing world and were so grateful to have Kelli, Matt and the team leading and educating us along the way. The team has been incredibly proactive and ingenious in helping us achieve our marketing needs and goals within our budget. Talented, professional, approachable and intuitive- they are an amazing team! Highly recommended!”
– Kristin Knight, Director
Illawarra Specialist Plastic & Aesthetics Clinic
“From the very first phone call, we realised that we had found a perfect match in Kelli and the team. We had very limited knowledge of the digital marketing world and were so grateful to have Kelli, Matt and the team leading and educating us along the way. The team has been incredibly proactive and ingenious in helping us achieve our marketing needs and goals within our budget. Talented, professional, approachable and intuitive - they are an amazing team! Highly recommended!”
– Kristin Knight, Director
We use enterprise-level technology to push digital media performance to its limits to deliver the following services:
Available Channels
Our team are trained to be honest and straight-up in all communications; the success of your business relies on it. Getting digital media to perform is hard enough without you having to try and read between the lines of people who are either too afraid to give you that hard pill to swallow, or they simply don't understand the fundamentals of marketing and what the problems actually are.
Through this our ambition is to help you to sleep better at night by:
- Generating more quality visitors through the digital advertising mix.
- Improving ROI through our iterative optimisation approach.
- Converting more visitors by providing actionable insights and recommendations on creative, messaging, and landing page performance.
It's not all sunshine and lollipops
Display
Google Ad Exchange
Verizon Media Exchange
PubMatic
Rubicon
AppNexus
InMobi
Video
AppNexus
YouTube
Dailymotion
PubMatic
Verizon
Yahoo Exchange
Social
Facebook Advertising
Instagram Advertising
Pinterest Advertising
TikTok Advertising
Twitter Advertising
Native
Outbrain
Taboola
Audio
Spotify
SoundCloud
TuneIn (Internet Radio)
Global Radio
Programmatic TV
7Plus
10Play
9NOW
SBS
Foxtel
Retargeting
Display Retargeting
Video Retargeting
Mobile Retargeting
Search
Search Engine Marketing
Shopper Campaigns
Dynamic Remarketing
Unlocked through a powerful combination of digital advertising and insight-fuelled optimisation.
And we'll prove it through a kickstart call where we sit down, take a look at your marketing & advertising, and put together a quick-wins action plan to kickstart your results.
If you've got the goods, we'll generate the leads!
Direct-Response Digital Agency
We are a team of Digital Marketing experts
- Data Wrangling & Visualisation: ZOOMEDIA has developed a custom data-wrangling solution to automate the ingestion & unification of all digital advertising data, to then be visualised for seamless reporting & optimisation.
- Targeting: To reach your audience as effectively as possible we can leverage 1st 2nd and 3rd Party Data (1PD / 2PD / 3PD) such as CRM-integration, lookalike modelling, intent and behavioural data, demographic, and psychographics.
ABN 19 623 522 850. All rights reserved.
With ZOOMEDIA's best-in-class Marketing Technology stack coupled with a highly experienced trading team, it's no wonder that Marketing Agencies around Australia choose to partner with us.
If you're a marketing agency wanting to provide market-leading digital advertising services for your clients, reach out to us for a no-obligation chat.
Reporting
Your reports will be marketing-led, media-driven and insight-fuelled to ensure you remain across campaign trends, and we are proactively getting the most out of your investment.
Our ad-server, attribution modelling, and business intelligence solutions can provide you with complete path-to-conversion tracking across all devices, channels, tactics, and ad-formats. This same data is used by the ZOOMEDIA team to gain insight into optimisation opportunities to improve your results over time.
team(at)zoomedia.com.au
+61 2 4258 3495
